I have been thinking a lot about who my customer is. My customer is a bold, sophisticated young women who is very active and loves to travel. She loves fashion and has a distinct eclectic style. My customer is a 20 something who likes to mix high street with high end.
To please this customer I think it is key to keep my designs looking fresh and expensive but with a modern element. My colour palette is quite bold and vibrant so I think that this would catch my customers eye.
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