CONCEAL / REVEAL

After also thinking long and hard about the name for my trend and being told by Alex to be more 'pretentious'. I took to the online dictionary (again). I really liked my idea of 'hide and seek' but knew the phrase was too naive and not 'quirky' enough for a trend. I have looked at various websites WGSN and Vogue, to see what they name some of their trends, which are often a play on words, so this is definatley something I tried to and wanted to achieve.

Conceal/vReveal sums up my concept. Its a contradiction, yet compliments itself. I want the customer to know that there must be a juxtaposition within the trend, yet it is two things that are not usually put together. This also plays on my underlying concept around the idea of 'camoflage'. I am really happy with this name. My only regret is that I had come up with this earlier in the project.

WGSN

WGSN has been a huge inspiration throughout this project. I have been referring to this website whilst trying to figure a layout for my trend book as I really like the aesthetic of site. Whilst looking through the website I spotted one of their predicted upcoming trends 'Distilled' it's about using abstract camouflage which gave me an idea of 'urban camouflage'. So I have started to use my own imagery to create this style. I plan to incorporate this within either my own trends or within the layout of my trend book.