Lisa Stannard

The talk hosted by Lisa Stannard was quite interesting; it was nice to have a talk from a printer. I also found the talk particularly interesting as Lisa does a lot of her own trend prediction, she spoke to us about her life as a freelancer, and also gave us some resources to look towards for research. Something she said which particularly stuck was "if you could download fashion, you would" in relation to how fast technology is moving, and how consumers no longer want to interact with the garment. This is something that the group and I could look at; as I feel that our research is lacking the use of technology which I personally feel is dominating the trend world at the moment. Here are some of the things she told us to constantly keep up to date with: Street Style, Art, Literature, Exhibitions, Retail, Food, Health & Lifestyle, Culture, Human Behavior.

Final Presentation

First Slide

Second Slide

Our starting point was over population, world population has doubled in the last 40 years, and there have been a lot of problems caused because of this. We feel this is a relevant topic that people all over the world could relate to and be interested in. After brainstorming and researching over population, we came up with two key words. Multiple, which is the mass of things and virus, which is largely caused by over population, and the spreading of bacteria between people. From these key words we then came up with the name 'Multiple Division'. We found this image by Stephanie Jung, which we felt represented our trend and a possible colour palette.

Third Slide

We looked further into depth about the effects of over population and liked the idea of virus' and how they spread. However we didn't want to concentrate solely on the literal aspect so we looked into the aspect of something 'going viral'. Also with the growth of population, there is also a growth in social media and people 'sharing what they are wearing'. This combined can be used to inspire both designers and consumers.

Fourth Slide

We also explored the concept of over population as a visual outcome, using lack of space, crowding and personal individuality as inspiration. We wanted to illustrate the broadness of the topic and the many areas that can be explored.

Fifth Slide

After thinking about the underlying question 'How will this influence design?' we came up with several ideas. More people means improvement in design, but less resources means that we have to look towards sustainable fabrics and new technology to keep design progressing. We came across new innovative developments in textiles such as self healing polymers and catalytic clothing which traps polluted air and discolours the fabric, improving the wears health and well being, which gives the visualisation of how the pollution effects the fabric.

Sixth Slide

We put together examples of how we think our trend could be translated; we felt that aspects we wanted to refer to were elements surrounding layering of fabrics and busy clashing print. Both layering and hectic busy prints reflect the trend virus; spreading, multiplying and growing.

Seventh Slide

After attending a number of set lectures and further research into viral campaigns, we realised the importance of social media. We have set up an Instagram account - @multipledivision. These are all our own imagery, which we know reflect our trend, but we also, hope to inspire both creative and consumers. We currently have 40 followers but this is continuing to grow every day. Our next aim is to contact current trend forecasters to gain knowledge on how to take this trend further and hopefully make it go viral.