Sally's lecture was extremely inspirational and motivating as I now want her job! She spoke to us about the different types of trends and also gave us some insight into what she feels are some of the main upcoming Macro Trends. Sally spoke about how she feels trend forecasting is 'pin pointing something that is already there, but people are not aware of'. One of the Macro Trends she introduced us to was 'Human 2.0' which myself and the rest of my group all felt related to what we are doing, as well as another trend she mentioned 'Globalisation'.
Human 2.0
-Thinking about death and living longer
-'Silent Generation' featured in M&S ads
-'Less is a bore, it's about having more'
-How technology interacts with older people
-Vaccines/ Bill Gates donating all of his money into research for diseases
-Using satellites to pin point who has/ has not had their vaccine
-Richard Dimbleby Lecture - Your mobile being an extension of your brain
-3D printed organs & limbs
-How to build a Bionic Man - Channel 4
Globalisation
-BRIC economy
-You do not need as much 'stuff' - more stripped back belongings
-'Why buy the lampshade if you can make the light bulb look good'
-High tech Africa
-Kanye West - Black Skinhead video
-More people have phones than bank accounts
-Nigeria has the fastest growing millionaires
-Africa mine Graphine which is lighter than air, & 60x stronger than steel
-Use solar panels to aid the worlds needs
-Google trying to help us live to 170
My group plans to further research these ideas to reinforce our trend.
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