Daniel Heath

Todays lecture has been one of my favourite so far. Daniel Heath was really interesting and had some great advice for us. He even came back to the studio and we had an invaluable conversation that we were all grateful for. He gave us advice on always taking high quality images of our work and keeping up to date with it as it is important that you always have images to hand to show prospect customers and press interests. This also makes it easier for the press and they are more likely to give you more coverage.

Daniel Heath for Heals

He also told us the importance of getting your name out there, and the fact that every project may not be lucrative but they can always lead to more work which is always a bonus. Also about the production of 'gateway products' such as cushions. If someone buys one of your cushions they are more likely to buy a mirror to match or the wallpaper that is also part of that collection.

Daniel Heath for Retrouvius

Freelance design has never crossed my mind however the idea of a more 'organic journey' after university rather than working for someone sounds amazing. Being able to design for yourself without restriction and controlling which jobs you do and do not do. However the most important advice I feel he gave us was BE PROACTIVE, NOT REACTIVE.