Friday, 16 May 2014

Rianna Phillips Pitch to Curate AW14 Lookbook


Grace and I were not as prepared for the pitch to Rianna as we would have liked to be. This is the first time within this live brief that we have felt this way, as we always turn up to tutorials with substantial amounts of work. However we had let the stress and troubles of the trend book assembly get the better of us. This just goes to show that in future projects we need to balance our priorities better. Although with this being said, the pitch went very well. Rianna also included imagery from our pitch in a recent Instagram upload, which lifted Grace’s spirits and myself after the presentation. We are both confident that Rianna and the rest of the group received our concept clearly. However we do feel that we lacked E-commerce information, this is something we have looked further into after the presentation as although we do not have another chance to speak with Rianna, we still felt this was a necessary process we needed to carry out in order for our work to evolve in future projects. We both feel that we have worked well together throughout this brief and have experimented with some new, fun and original ideas. Reflecting on the work we could have pushed more e-commerse work however this was an over sight and we concentrated more on the content of the lookbook. If we were to be chosen I would be very happy, however we are both just glad that we took part as it has been a he learning curve for the both of us. Imagery of our presentation is included through our private Tumblr page, and handouts.

Screenshot of Rianna Phillips Instagram Post

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