Page Perfection

Serious attention to detail was required to start creating our layout. As I am extremely enthusiastic about Art Direction and rather painfully OCD about layouts, I took it upon myself to put together the majority of the trend book, thankfully once the minor details were decided upon, the girls helped out too. We decided upon using two different fonts, for page numbers we used a barcoded font which we felt reflected the technology aspect of the trend, using pages numbers with decimal points to add a uniqueness to the page, keeping font sizes consistent throughout. The second font was a more bitmapped effect, we wanted something readable, different but in keeping with the trend. Each page has a header which runs along the top of the page, allowing consistency throughout and reiterating a brand.